It's critical to combine bold, deliberate design choices with subtlety regarding their natural reactions to user input. Make animations play out in a single environment/stage, in continuous flowing movements.Įnsure responses are clear, but subtle: no jerky/unpredictable movements. Put users in control by showing changes resulting directly from their actions. Excellent color and whitespace use, strong imagery and large typography across the screen help users become immersed in the experience.ĭesign to prompt users to act, and show functionality by emphasizing icons and surfaces as cues. Make designs bold so users notice hierarchy instantly and can focus and draw appropriate meanings. Use an adaptive design – ensure hierarchy, colors, icons and spatial proportions are consistent across all devices through adaptive version selection.īold, graphic and well-chosen elements add meaning and are pleasing to the eye Use realistic light/shadowing to divide the design space and reveal moving parts. Surfaces and seams/edges must complement these by offering hints. Immediately recognizable real-world features such as buttons should instantly let users see what to do. You take the concept of tactile reality, and you:ĭesign to offer users attributes they find familiar as affordances. To apply Material Design effectively, you need to understand these principles: Three simple elements – one instant message “Magical” and “Predictable” – an Indispensable Paradox For instance, onscreen objects are more credible if they follow the laws of gravity.Īuthor/Copyright holder: Google LLC. It’s vital for Material Design to meet users’ expectations of how components should behave. Matias Duarte, VP of Material Design at Google Seams and shadows provide meaning about what you can touch.” Material has physical surfaces and edges. “Unlike real paper, our digital material can expand and reform intelligently. Material Design’s “card” concept serves as a system for layering elements and animations it also permits a more personalized experience (e.g., showing followers on Twitter). The idea is that by mimicking the physical world, we reduce users’ cognitive loads through careful attention to layout, visual language and pattern library, maximizing predictability and eliminating ambiguity.
Unlike the portrayal of culture-relevant items (e.g., wastebaskets) in skeuomorphism, with Material Design designers apply basic, natural laws from the physical world, principally concerning lighting and motion. With Material Design, the goal is to deliver high-quality output consistently across platforms, giving users control over clearly indicated, pleasant-looking components that behave like real-world objects. Material Design emerged as Google’s brainchild in mid-2014, codenamed “Quantum Paper” and representing a fresh “ink-and-pen” approach. Material Design – Why Users trust “Realer” Interfaces See how Material Design fits into UX design.
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